Services

My writing services.
And why they’ll make you happy.

My list of writing services certainly isn’t unique. But the way I approach those services is.

So let me take a moment to tell you how I do things just a little bit differently. And how those little differences can make a huge difference for you.

Web sites

You’ve been to web sites that have kept you engaged for hours. And ones that couldn’t hold your attention for seconds.

Why the great disparity? Because developing a great web site is hard work.

I won’t tell you I have a formula. But I have developed many web sites that were exceptional at holding interest and building business.

For example, one telecommunications web site I wrote doubled conversions over the previous site.

How? With web site copy that was not only optimized for search engines, but simple, clear, relevant and inspiring.

Web advertising

Some people say traditional advertising is dead. I say it’s alive and well and living on the web.

The best traditional advertising made people do something. That “doing” now has the potential to be instantaneous—so all the more reason to make your web advertising amazing.

A recent web advertising campaign for one of my clients increased Facebook “likes” by 88% in 21 days. A little more than 3 months later, that momentum had increased “likes” by over 300%—even though the banners were running at a much lower frequency.

Landing pages

You can find plenty of books and web sites that will tell you how to optimize your landing pages. And truthfully, they can offer you some great information.

But you should always start here: Let your landing pages talk to people, as people.

Yes, your landing pages can still sell, they can still be promotional, they can still exude excitement and interest. But the best landing pages go beyond making this one sale, today.

Instead, they start a relationship that will benefit you for years.

Print

I’m from the old school of advertising that believes you cut your teeth on print. If you can communicate a great idea on one flat sheet of paper, you can do it anywhere.

As with everything I write, I apply a very few simple rules of thumb to print:

Make it clear. Don’t forget you’re talking to a human being. Reveal something true and important.

And above all, remember the overriding goal is to make something happen.

Direct

Aren’t you still throwing out most of the direct mail you receive at home and at your office? Can’t we do a little better than that?

Again, it’s not about a formula. It’s about delving into what you as a client have to offer—your unique story—and finding a compelling way to share that with other people.

Something they’ll care about. Something they won’t throw out.

It sounds like a better approach, doesn’t it? And the truth is, it sells better, too. I know, because I’ve proven it with my clients.

Brochures

Writing brochures is the heavy lifting of a freelance writer’s work. But be forewarned: It’s easy to develop a brochure with lots of nice words— that no one is ever going to read.

The reader of your brochure is probably operating on overload. So by carefully developing brochures to create greater interest and ease of use, I can help ensure that the people who receive your brochures actually read (and even enjoy) them.

White papers

It’s a term that was boring the instant it was coined.

Still, white papers can be a remarkably powerful tool. But you need the right approach, like that taken by a scientist who can explain the theory of relativity to pretty much anyone.

If I have one speciality, it’s this: I’m exceptional at making things clear. And when you use a white paper to make things simple and understandable for someone, you create real value.

And you’ll be well on your way to having a customer for life.

TV

There are plenty of writers who can give you a clever and funny TV spot. To be honest, that’s not what I do best.

I think there are huge opportunities for using TV spots to inspire. And I’ve got to admit, I’m pretty good at that.

As people spend more and more of their time surrounded by technology, I believe they’re aching for ways to feel more like human beings again. When I write for TV, that’s the need I try to fill.

A side note: some of my most inspiring TV spots were also the best at getting customers to go online.

Radio

Who uses radio any more?

Well, a lot of smart marketers that I know do. And it’s not just because radio is inexpensive to produce and inexpensive to run.

It’s because when you stop using radio to simply shout sales messages at people, it can be a remarkably dramatic, inspiring and effective medium.

The most personal kind of human communication is one person talking to another. That’s what radio does best.

Let’s talk.

Want to talk to me about a current project and how I can help you with it? Send me an email. Then we can talk more by email or by phone.