Author Archives: Jim Lahue

Are you asking the right questions?  The top 7 questions writers should ask as they write. “What’s your name?” “Jim.” “What’s your purpose in life?” “Um, well—wow, let me think about that a minute.” Questions can be incredibly simple. Or … Continue reading

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Fifteen essential bullet points about writing bullet points. Bullet points make your writing simpler, more readable and more useable. Here are the fifteen best ways to use bullet points effectively: Give them a parallel form. Your bullet points should all … Continue reading

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The top 8 ways writing goes horribly astray. It’s a danger you face any time you sit down to draft a blog post, email or web page. It’s a danger I’m facing this very moment: That your writing will go … Continue reading

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The Ultimate Headline Checklist: A Tough Mudder for headlines. What doesn’t kill your headline makes it stronger. You’ve no doubt heard of the Tough Mudder, an obstacle course event set up by the British Special Forces. Thousands of people test … Continue reading

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The best idea book ever. For Christmas this past year, my oldest son gave me the best book of ideas I’ve ever owned. In this book, I have encountered ideas for blog posts, headlines, TV commercials, business development, health improvement … Continue reading

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13 procrastination techniques for writers. (Don’t put off reading this.) I am a terrible procrastinator. And by that, I don’t mean what you think. What I mean is I find it very difficult to procrastinate. But I finally realized that, … Continue reading

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18 ways to uncover your headline-writing awesomeness. You’ve got to put 8—maybe 10 words—on a page. How hard could that be? Surprisingly, writing a headline can be an incredibly daunting task. But then, you know what’s at stake: your headline … Continue reading

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Writing is hard. This advice is easy. Writing a dissertation is hard. Writing an email is hard. Heck, writing this paragraph was hard. Writing has always been just plain hard. So here are three things to keep in mind that … Continue reading

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 The Seven Habits of Highly Creative People. #7: Work at your craft each day.  Here’s the truth: There are few things as fun as being creative. And few things as valuable. So why the heck wouldn’t you work a little … Continue reading

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The Seven Habits of Highly Creative People. #6: Organize to free yourself.  Projects requiring creative thought are greedy little buggers. They want all of your time, all of your thought, all of your energy. When Mozart was writing a symphony, … Continue reading

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